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Newman named Director of Marketing and Business Development for Prairie Lakes Healthcare System

November 24, 2021

WATERTOWN, S.D. – Prairie Lakes Healthcare System is pleased to announce and welcome the new Director of Marketing and Business Development, Lydia Newman (pictured).

Newman holds a Bachelor’s Degree in Communication Studies/Business from Augustana University. She is new to the healthcare industry, but has eight years of marketing experience in various industries. Newman previously managed the advertising and marketing for a large manufacturing company in Watertown. She is also a member of the Board of Directors for the Boys and Girls Club of Watertown.

Newman grew up in Lake Preston, and currently resides in Watertown with her husband, Keith and their two girls, Mesa (3 years old) and Laine (10 months old). Her hobbies include cooking, volleyball and golf league, traveling, fitness and spending time with family and friends.

“I’m honored and excited to join the Prairie Lakes family and contribute to the continual growth and success of the organization,” said Newman. “I look forward to working with my team to promote the care, compassion, and vast abilities of Prairie Lakes and its staff to the communities, patients, and region we serve.”

Newman replaces Jennifer Bender, who recently left the position. 



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